Kevin Rasmussen is ameriCARE SF’s owner and business lead, overseeing multiple ameriCARE agencies in the Bay Area. He brings a background in online customer experience plus a committed vision for making in-home care more accessible for San Franciscans of all lifestyles & ability levels. After nearly two decades in the fast-paced world of e-commerce, Kevin decided to pursue a dream he had had for a long time: to change the way we care for each other.
Kevin’s path to the in-home care industry began many years ago when a major family event changed the way he looked at the quality of life. After his cousin suffered a traumatic brain injury, Kevin’s close-knit family mobilized to provide consistent care for her. As a part-time caregiver himself, Kevin was part of what he calls a “care circle”, and he fully felt the ways in which one individual’s circumstances affect the larger whole. At the same time, he saw that while his cousin’s needs had changed, her life was as full of potential as ever. He realized something that would follow him throughout his career helping customers: care is a ripple effect.
Whether he was working for huge Fortune 500 retailers or scrappy startups with tiny teams, Kevin found that one thing always made the difference: keeping it personal. As he pursued his career in helping customers engage online, he kept thinking about ways to give back. A proud and prominent member of SF’s LGBTQ+ community, Kevin began cycling in the annual AIDS LifeCycle to raise money and awareness. He started researching caregiving as a science, a philosophy. And he decided to turn his career toward the business of helping others.
Kevin launched AmeriCARE SF in April 2020, and he has big plans for the future of the agency. Kevin’s vision for AmeriCARE SF is threefold: to provide clients with the very best care, to become a trusted employer and career resource for aspiring caregivers, and a catalyst for change in the home-care space. How will he do it? By taking care of every client as well as he can on an individual level. “This business is as personal as it gets,” Kevin says, “For us, success is all about helping each client and their care circle finds a plan that works for them.”